De Novo focuses on measured outcomes, which is verified by our client retention rate––some of whom have retained us for over 20 years. 

Proven results

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Beyond creativity and execution is innovation. In the following case studies, we developed and applied learnings from a new customer acquisition to inventing a transformational approach to collections.

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This use case underscores De Novo’s adaptability and entrepreneurial culture in response to client needs.

De Novo was retained over a three-year engagement to optimize the profitability of More Th>n Insurance, a subsidiary of RSA Insurance.

Key initiatives:

  • Recruitment and training of an analytics team 
  • Provide leadership to interim management until a full-time management director was hired
  • Recompose the media mix to improve yield and reduce reliance of lead generators
  • Implement operational efficiencies and effectiveness for internal and supply chain support
  • Develop new channels and roots to market including direct mail and affinity channels
  • Develop a market segmentation strategy based on behavioral and attitudinal data and research
  • Develop a single-stage marketing program to increase penetration of lead flow and win-back policyholders

Results:

  • Accelerated growth without distracting client’s core team and results
  • Derisked the business and better positioned the company for increased enterprise value
  • Increased response with lapsed policyholders and prior enquires by 1200%
  • Self-liquidated our fees and provided a 5x return on our costs within 18 months