De Novo combines dynamic client-side experience with cutting-edge agency services that result in original, results-oriented strategies.


Data, statistics and insights 

Data structure, development, sourcing, analytics and modeling are part of our core capabilities. We team subject matter experts who have experiential learning with veterans in managing analytics by client and project.

Data scientists and artificial intelligence (AI) provide modeling, segmentation analysis, forecasting and probability assessments. 

Findings are filtered through category experts to ensure relevant application of insights.

Campaigns are structured to measure champion, challenger and control strategies.

Data Management

List acquisition, selection and processing

We maintain global relationships with traditional and alternative list sources, and provide:

Database development, project management and requirements assessment

Cloud management services sourcing inclusive of third party online tracking signals

Data and list segmentation, mapping, validation, cleansing, processing, campaign tracking and analysis


Strategic, financial, and tactical planning 

We provide service blueprinting, route map development, transformational team development, profit mapping and marketing plans to identify key drivers and tactics that optimize business performance.

Credit/Risk Management

Solutions for financial industries

We can assist with credit and insurance, underwriting, policy, risk-based pricing, collections and recovery assessment, planning and management.


Assessment, planning and management

We offer comprehensive operational services including value chain strategy, resource and goal alignment and interim management.


We get it done

We will never make a business recommendation that we can’t implement, execute and measure. Our subject matter experts support client teams, senior interim management executives and programme managers with transformation initiatives.